I started Honeybell Waterwear after contemplating how much effort I was putting into keeping my children safe from the sun, yet how little effort I put into protecting my own skin - but I couldn’t find anything that I felt beautiful or confident wearing. There was no good reason as to why someone couldn't create a range of rashies for women that were fashionable and flattering. And so it began, from unsatisfied customer to a rashie designer!
In our first year of business, the Honeybell Waterwear brand has had the honour of being featured in national publications including Medibank’s B Magazine, Nature & Health Magazine, The Weekly Review, and Acuity. We were also recognised as an elite Australian small business, winning a 2017 Australian Small Business Champions award and an International Gold Stevie Award!
So there you have it, now that you know you don't have to settle for an ugly rashie, you have no excuses not to cover up! It's time to enjoy the sun safely by shopping the latest trend hitting the beaches this summer!
Annaliese, Head Honeybell xo