Contemporary Australiana: The inspiration behind our prints
Posted on 13 October 2016
Looking beyond my niche concept of a fashionable sun protection clothing range for women, it is the prints used on each of the designs that draw women away from cotton covers ups towards my sun protection alternative.
I knew I wanted to inject Australia into the prints, but I didn’t want the designs to be kitsch or cliché. I wanted the pieces to be beautiful, tasteful, and subtle. Less about souvenirs and more about my life, my culture and my home. This form of Contemporary Australiana or Modern Australiana is bang on trend and just starting to really heat up - Australia’s most talented designers and artists are now creating beautiful, quality and thoughtfully made products.
For me, I focused on the aspects of Australia that lend themselves to a beautiful and mature rendering on textile, including Australia’s incredibly vibrant colour palette and strong links to the ocean. I also added a more literal Australian element, with an overlay of ‘swirling water’ and ‘connected corals’ to inject personality.
The end result is truly beautiful and is what sets Honeybell Waterwear apart.
Check out the Contemporary Australiana collection by Honeybell Waterwear, all made in a lightweight, quick-drying material with UPF 50+ protection.