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The Original UPF50+ Rashie dress

Posted on 07 March 2017


Honeybell Waterwear is truly redefining the sun protection clothing industry with the release of their latest design, a UPF50+ “rashie” shirt-dress. Designed to be worn every day, everywhere; this is not your typical rash vest!

UPF50+ Rashie dress by Honeybell Waterwear

Founder of Honeybell Waterwear, Annaliese Allen got tired of feeling body and fashion conscious when wearing sun protective clothing and she’s on a mission to give women body confidence and sun protection, by offering a stylish alternative to the unflattering and unfashionable surf-branded rash vests currently on offer.

Sun protection is more important than ever. Statistics show that 90% of skin cancers are related to sun exposure and two in three Australians will be diagnosed with skin cancer by the time they are 70. The risks are high, yet only 55% of women will cover up at the beach to protect themselves from the sun, mainly due to the terribly unflattering and unfashionable clothing options on the market. 

Aside from sun protection, the rashie dress by Honeybell Waterwear also have a number of other happy benefits:

#1 Benefit: Honeybell Waterwear designs keep your skin young and healthy.

Given that 90% of the visible signs of ageing are caused by sun damage, not the number of candles on your next birthday cake, having the best possible skin comes down to reducing sun damage!  

#2 Benefit: Honeybell Waterwear designs combat body-consciousness.

Beauty comes in all shapes and sizes – but many of us still feel self-conscious, especially in our swimwear. Honeybell Waterwear garments have been specifically designed to have a feminine fit that drapes over your shape - relaxed and comfortable, not restrictive like traditional rash vests. 

#3 Benefit: Honeybell Waterwear designs reduce your suitcase size when travelling...

Not made just for the water, Honeybell garments can be worn day or night by pairing with shorts/capris/skirts. Perfect for splashing in the shallows with kids, bike riding, gardening, hiking, or simply just lazing by the hotel pool.

#4 Benefit: Honeybell Waterwear designs reduce your risk of wardrobe malfunctions!

This is particularly important for mums who are running around after their kids – you can dig, jump, dive, stretch, and slide without fear of any wardrobe malfunctions in all Honeybell Waterwear garments!

#5 Benefit: Honeybell Waterwear designs save you time.

Unlike sunscreen, the sun protection is built into the garment, so no application is needed ahead of time and no reapplication is needed! You’ll also never have to worry about missing the pesky bit in the middle of your back with sunscreen either!

UPF50+ Rashie dress by Honeybell Waterwear
Like all of Honeybell Waterwear‘s designs, the UPF50+ shirt-dress is made in a lightweight, quick-drying, and breathable fabric. Finished with a slimming tie at the waist and subtle button fronts, it is a beautifully practical design with a forgiving fit (not restrictive like traditional rash guards) that will have your confidence soaring as you parade poolside or frolic in the sand. 

It's time to enjoy the sun safely by shopping the latest trend hitting the beaches!




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