Wet t-shirts. Wrong for so many reasons.
Posted on 19 September 2016
You need to do more than ‘slipping’ on a cotton t-shirt, kaftan or tunic.
There are many ways to protect yourself from the damaging rays of the sun. One way that a lot of people do is by wearing clothing. I’m a t-shirt and jeans kinda gal. Always have been. But the thing is, cotton t-shirts do not provide adequate sun protection.
I cringe when I see women wearing their t-shirts in the water. The wet t-shirt look is not a good look. It’s not even comfortable. But I can forgive it, because I understand that they think they are doing the right thing by covering up. But the thing is, t-shirts do not provide adequate sun protection.
Standard summer fabrics, like cotton, typically have a UPF 5 rating.
UPF stands for Ultraviolet Protection Factor. It is basically the sun protection within a fabric – think of it as sunscreen for your clothes.
What’s worse, that already dismal UPF rating goes down when wet! That’s right, that t-shirt you’ve been grabbing to swim in or when your shoulders get a bit burnt is offering you absolutely no protection.
So, why do we care about this? And why is sun protection important? Because sun exposure is to blame for 90% of the appearance of ageing skin and skin damage – and it is skin damage that leads to skin cancer.
Please, tell everyone you know: t-shirts do not provide adequate sun protection. The Cancer Council’s Slip Slop Slap message is NOT being fulfilled by slipping on clothing of any description. You need to do more than ‘slipping’ on a cotton t-shirt, kaftan or tunic. You need to be wearing clothing that had been designed specifically to protect your skin from the sun – it’s called ‘sun protection clothing’.
I must have had my head down a hole, because until recently, I never knew a market for so called ‘sun protection clothing’ existed. It’s definitely not mainstream... yet. And here my friends is where Honeybell Waterwear is different.
Given sun protective clothing is only helpful if you wear it, we set out to design…
- Something that will make women WANT wear.
- Something that will fit the average women’s body.
- Something that is fashionable and has style and design aesthetics.
- Something that women will look and feel beautiful in.
- Something that is made in certified UPF50+ fabric, the highest possible rating.
Honeybell Waterwear is bringing sun protective clothing to the mainstream. Women who do not own a rash guard will be wearing Honeybell Waterwear garments.
So, what are you waiting for? Shop the Honeybell Waterwear range now!
p.s. Please share this message. Everyone needs to know that cotton does not provide adequate protection from the sun.