2017 Summer Trend: Contemporary Australiana
Looking beyond our niche concept of a fashionable sun protection clothing range for women, it is the prints used on each of the designs that draw women away from cotton covers ups towards our sun protection alternative.
We knew we wanted to inject Australia into the prints, but we didn’t want the designs to be kitsch or cliché. We wanted the pieces to be beautiful, tasteful, and subtle. This form of Contemporary Australiana is bang on trend, the inspiration behind our prints, and hot hot hot this summer.
The 2017 Contemporary Australiana collection by Honeybell Waterwear, all made in a lightweight, quick-drying material with UPF 50+ protection.