Rashies are for kids | Honeybell Waterwear is for you.
It's Annaliese here, Honeybell Waterwear founder.
A family beach holiday in early 2015 proved to be life changing. I realised how much effort I was putting into keeping my children safe from the sun, yet how little effort I put into protecting my own skin.
I have the type of skin that burns, so I was always pretty good at practising the Cancer Council’s the Slip! Slop! Slap! message. A key component of this message is “slip on clothing”, and I thought that wearing a t-shirt was enough. But when I started looking into it and learned that the average white cotton t-shirt only has a UPF 5, it motivated me to buy a ‘rashie’ for myself.
I tried to find a rash vest I thought was flattering and fashionable, but couldn’t find anything that I felt beautiful or confident wearing. The experience got me thinking; if wearing a rashie is making me feel body and fashion conscious, then other women are probably feeling that way too. From this came the idea for my sun safe clothing line for women. And in September 2016 I launched Honeybell Waterwear!
Other than providing a high level of sun protection, in fact, the highest possible level, the end result is a looooong way from the regular rashie!
Everything I do at Honeybell Waterwear is underpinned by one simple design philosophy: Functional done beautifully.
This means I have focused the designs on giving you the very best:
Within 6 months of launching Honeybell Waterwear we were recognised as an elite Australian small business, winning a 2017 Australian Small Business Champions award for best New Business. We've also been nominated for a Monash Business Award and named a finalist in the Brilliant Biz Mum Awards, for Best Innovative Product, recognising our ability to put a fashionable and modern twist on previously functional rash guards.
So there you have it - now that you know that the average white cotton t-shirt only has a UPF 5 and now that you know you don't have to settle for an ugly rashie - you have no excuses! It's time to enjoy the sun safely by shopping the latest trend hitting the beaches this summer!
As a member of the UN Women National Committee Australia, Honeybell Waterwear is proud to donate 10% of profits to the UN Women. Why? Because I believe that programs that support women are programs that support for the world.