Honeybell Waterwear

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About Us

Rashies are for kids | Honeybell Waterwear is for you.

Hey lovely,

It's Annaliese here, Honeybell Waterwear founder.

A family beach holiday in early 2015 proved to be life changing. I realised how much effort I was putting into keeping my children safe from the sun, yet how little effort I put into protecting my own skin.

I have the type of skin that burns, so I was always pretty good at practising the Cancer Council’s the Slip! Slop! Slap! message. A key component of this message is “slip on clothing”, and I thought that wearing a t-shirt was enough.  But when I started looking into it and learned that the average white cotton t-shirt only has a UPF 5, it motivated me to buy a ‘rashie’ for myself.

I tried to find a rash vest I thought was flattering and fashionable, but couldn’t find anything that I felt beautiful or confident wearing. The experience got me thinking; if wearing a rashie is making me feel body and fashion conscious, then other women are probably feeling that way too. From this came the idea for a fashionable sun safe clothing line for women. And in September 2016 I launched Honeybell Waterwear! 

Other than providing a high level of sun protection, in fact, the highest possible level, the end result is a looooong way from the regular rashie!

Honeybell Waterwear Fashionable Relaxed Fit Rash Vest with UPF50+

Everything I do at Honeybell Waterwear is underpinned by one simple design philosophy: Functional done beautifully.

This means I have focused the designs on giving you the very best:

Honeybell Waterwear garments are specifically designed to have a feminine fit that drapes your shape. Comfortable and relaxed; not restrictive like traditional rash guards.   
My fabrics are lightweight, quick-drying, and breathable. They are all certified as providing UPF 50+ protection, the highest possible rating available, blocking 98% of the sun’s damaging UVA/UVB rays.
My prints are 100% exclusive to Honeybell Waterwear.  I commissioned a local artist to create the prints, focusing on the aspects of Australia that lend themselves to a beautiful rendering on textile, including Australia’s incredibly vibrant colour palette and strong links to the ocean. I also added a more literal Australian element, with an overlay of ‘swirling water’ and ‘connected corals’ to inject personality. The end result is truly beautiful and is what sets Honeybell Waterwear apart.
The colours I have chosen for Honeybell Waterwear garments compliment any swimsuit, patterned or plain. They are classic colours that will take you from one summer season to the next.
Honeybell Waterwear Australian Award Winning Small Business 

Within 6 months of launching Honeybell Waterwear we were recognised as an elite Australian small business, winning a 2017 Australian Small Business Champions award for best New Business.  We've also been nominated for a Monash Business Award and named a finalist in the Brilliant Biz Mum Awards, for Best Innovative Product, recognising our ability to put a fashionable and modern twist on previously functional rash guards.

So there you have it - now that you know that the average white cotton t-shirt only has a UPF 5 and now that you know you don't have to settle for an ugly rashie - you have no excuses! It's time to enjoy the sun safely by shopping the latest trend hitting the beaches this summer! 

With love,
Annaliese Allen

Honeybell Waterwear Annaliese Allen


As a member of the UN Women National Committee Australia, Honeybell Waterwear is proud to donate 10% of profits to the UN Women. Why? Because I believe that programs that support women are programs that support for the world. 

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